Download Business Management for the Equine Industry by Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon PDF

By Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon

Written through a crew of experts who mix sleek company wisdom with many years of direct adventure of operating within the equine undefined, this booklet bridges the space among sleek company concept and equine enterprise perform. After offering overviews of the equestrian and the livery zone as an in depth instance, half I (Assessing a enterprise) units out easy methods to entry the enterprise setting, externally, competitively and in regards to its inner resources.

Part 2 (Management) is going directly to take care of source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the foundations as mentioned partially 1 and 2.

No different booklet applies a really sleek enterprise method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a crew of equine company specialists supplying quite a lot of suggestion and prone to the industry.

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